awarded: MAS live client silver - 2019
the ask: rebrand & rename safehaven
name: we belong
insight: people with complex care needs have no platform to express themselves.
idea: a brand identity that is built by those who embody it.
manifesto:
![](https://cdn.myportfolio.com/5a61c97f-afe1-4e4c-806c-e2a6a5349bc9/c78df827-3ca4-4114-9c66-ae7e88f79ccf_rw_1920.jpeg?h=a0f7d5e2ce388492e531e5c8a4117954)
a customizable logo:
![](https://cdn.myportfolio.com/5a61c97f-afe1-4e4c-806c-e2a6a5349bc9/1b893fad-1f2d-464b-84f7-4343311b7704_rw_3840.gif?h=267cb0fb7920bcabf01f51551453fa58)
photography + illustrations that capture the spirit of webelong
![](https://cdn.myportfolio.com/5a61c97f-afe1-4e4c-806c-e2a6a5349bc9/684d3aba-ab1f-4865-97fd-c3fb71ed44d6_rw_1920.jpeg?h=4d08efed0ee3a6ac8ac460c8a70adb01)
brand icons:
![](https://cdn.myportfolio.com/5a61c97f-afe1-4e4c-806c-e2a6a5349bc9/bf7fdde2-7169-4698-8558-ebe07f71434b_rw_1920.jpeg?h=5d223859ca8829e0b217e180254f0548)
OOH:
![](https://cdn.myportfolio.com/5a61c97f-afe1-4e4c-806c-e2a6a5349bc9/1479a50c-c0db-4953-b442-fd173b27b9ee_rw_1920.jpeg?h=a2c717dfb349eaa345bf7fbc20be12f2)
![](https://cdn.myportfolio.com/5a61c97f-afe1-4e4c-806c-e2a6a5349bc9/94b1138d-3c2c-4b12-bb38-f3195a53b3a7_rw_1920.jpeg?h=17f7f2496a655bd1c5452e5b397fac02)
![](https://cdn.myportfolio.com/5a61c97f-afe1-4e4c-806c-e2a6a5349bc9/8bd4273f-2d3b-480e-ade2-193f2c881e25_rw_1920.jpeg?h=682e446c4d57ece8d9342785dbaec13d)
website:
![](https://cdn.myportfolio.com/5a61c97f-afe1-4e4c-806c-e2a6a5349bc9/2a1d59ac-1036-4ce5-b3bb-e6079e32ca39_rw_1920.jpeg?h=39b2b0afffc54ca20a87fd1e29fe770d)
aliaa kurdi: concepting, illustration & copywriting
daniel zhang: art direction