awarded: MAS live client silver - 2019
the ask: rebrand & rename safehaven
name: we belong
insight: people with complex care needs have no platform to express themselves.
idea: a brand identity that is built by those who embody it.
manifesto:

a customizable logo:

photography + illustrations that capture the spirit of webelong

brand icons:

OOH:



website:

aliaa kurdi: concepting, illustration & copywriting
daniel zhang: art direction