awarded: MAS live client silver - 2019
the ask: rebrand & rename safehaven
name: we belong
insight: people with complex care needs have no platform to express themselves.
idea: a brand identity that is built by those who embody it.
manifesto:
a customizable logo:
photography + illustrations that capture the spirit of webelong
brand icons:
OOH:
website:
aliaa kurdi: concepting, illustration & copywriting
daniel zhang: art direction
